I design tools that help people navigate complexity. From research to systems thinking, my work centers on reducing friction in information-dense environments.
Product Design Lead • NielsenIQ
Redesigned the publishing workflow for NielsenIQ’s Configuration Manager by introducing a credit-based model that lowered pricing barriers for SMB clients. Balanced trust, clarity, and complex edge cases to support confident, cost-sensitive publishing decisions.
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Transformed a fragmented data module into a structured and coherent system by harmonizing existing and new features. Reduced task completion time by 33% while improving clarity and usability at scale.
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Redesigned a fragmented, support-driven access request workflow into a scalable self-service system, reducing redundant steps and dependency on support teams.
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